The angled front cover of FLEX, which features a stylized version of an engraving in yellow and blue.
By complicating viewers’ expectations, we invite them to reflect upon what happens when gazing on muscled bodies. Who is seen in museums, and who remains unseen? What audience does this viewing presume? Which ideals are being expressed and emulated? What is it that we as a society value? These questions precipitate a necessary conversation that FLEX intends to enable and extend in provocative and stimulating ways.
i
The background pattern is composed from the Tang dingbat, an abstracted diagram of the building. The four steps of the dingbat, like the four letters of Tang, symbolize thought, learning, and aspiration.
Learn more about our new identity
Website design: Linked by Air